Proposal Writing and Grantseeking

Good news: the foundation has given you a grant, you’ve spent the money and now it’s time to submit an application for another award. This is an opportunity to create a “new top” for your story—a new headline, a fresh look at the challenges, a record of what’s been done and how that sets you up for what comes next. It’s also a chance to avoid sounding like “here we are again.”

Anyone who’s ever written a proposal knows this feeling—at some point, you have to start stringing words together and putting them down. What language should you use? What style of writing? To find the appropriate voice for your narrative, consider these suggestions and cautions.

Here you are, poised and ready to submit a compelling proposal to a very likely foundation prospect. You’ve written a solid narrative, you’ve double-checked the budget and you’ve attached all required documents. Just before you send it—did anybody check your spelling?

It’s a deceptively simple idea, really. The people who actually have an experience are the ones who can best talk about it and reveal its impact. In the worlds of grant-seeking and grant-making, it’s becoming more common for funders to emphasize the “lived experience” of applicants or grantees.

An imaginary conversation at a nonprofit: “Hey, we could sure use some new computers and software. And while we’re at it, we ought to see about new office furniture to replace this old junk.” The development person: “OK, I’ll just write a proposal for technology and other equipment.” Off go the proposals and back comes a big handful of rejections. Why, didn’t they see the need?

It’s not likely, but it happens, that a nonprofit wins a grant from a foundation only to discover that the money can’t be used as proposed. Maybe so much time has elapsed between the proposal and the award that the original problem no longer exists. Maybe there are no applicants for the scholarships that have been funded. Maybe community leaders have found another way to deliver services. Perhaps it will take longer than expected to complete the project.

Nonprofits addressing economic and social justice themes—in fact, virtually all nonprofits—ought to be familiar with the term. It was introduced by scholar and advocate Kimberle Williams Crenshaw in 1989 and it has its roots in civil rights activism and scholarship, and in the lives and lessons of DuBois, Douglass and Truth. And it’s turning up in the conversations between funders, community organizations and others who want to use grants to change the world.

MYTH: I need a huge board of directors (or I don’t need a board at all, just me).

Much has been said about a shift in how we describe the communities we serve. Instead of writing a classic “problem statement” detailing what is wrong, or missing, we’re urged to write instead about what’s right--what strengths a community already has that it can build on. This “asset-based” approach doesn’t deny that work needs to be done, it simply affirms the resources and resilience that already exist.

Don’t forget to calculate the value of volunteers who make the program work—drivers to take people to and from their destinations, corporate employees who show up to work with students. It’s important to present a budget that accurately demonstrates what a program actually costs, even if some of those costs are covered by volunteer work or in-kind contributions.