MYTH: Nonprofit and tax-exempt mean the same thing. MYTH: I own my nonprofit.

Don’t forget to calculate the value of volunteers who make the program work—drivers to take people to and from their destinations, corporate employees who show up to work with students. It’s important to present a budget that accurately demonstrates what a program actually costs, even if some of those costs are covered by volunteer work or in-kind contributions.

It is easy to get swallowed up by the day-to-day challenges of funding, managing, evaluating, directing and refreshing a contemporary nonprofit organization. Those whose work is dedicated to helping others might take a moment to help themselves with reminders of the tradition they serve.

There is widespread agreement that a proposal for a grant carries with it the aspirations and expectations of a lot of different people—our current shorthand is “stakeholders”—but sometimes we refer to them without thinking about who they really are.

Good news! You’ve submitted a Letter of Inquiry (LOI) and been invited to follow up with a full proposal. Now it’s time to actually write the thing. Here’s a system for making sure that your proposal is inclusive, accurate and compelling. It takes a little time but it’s worth it.

There comes a time when a proposal needs to include a logic model. Many foundations don’t require one but an increasing number are asking applicants to go beyond objectives and show, in a descriptive chart, the route you plan to take to get to the destination.

You meet a local business owner at the soccer game and you congratulate her for her kid’s inside touch and scissor kick. After the proud parental handshake, you’re walking to your cars and she asks “what’s your work?” Here it is—a chance to tell a local leader about your nonprofit. The only problem is that you’ve got to do it in about a minute or less.

Great writers agree: it’s harder to write short than write long. Mark Twain said “a two-hour presentation, I am ready today. . .a five-minute speech will take two weeks to prepare.” Thoreau said “Not that the story need be long, but it will take a long while to make it short.”

When it comes to applying for grants, most small to mid-sized nonprofits don’t have a lot of staff resources or a bountiful budget for consultants. The challenge is to decide what funding “suspects” are actually good prospects and to make choices about what to pursue. Often the decision is about whether to put more effort into public / government funding vs. private foundation grant-making.

One of the elements of a persuasive proposal is the credibility of the applicant. Nonprofits should think about what it is that establishes their stature and value to the community. Hint: it’s probably more than just your own claims about your successes or your longevity or your staff resumes.