persuasion

Before campaign advisors, spin doctors, influencers or ad men, there was the Greek philosopher, Aristotle. His treatise, The Rhetoric, laid out a durable blueprint for creating persuasive arguments and the elements he described are as useful today as they were in 4th century BC Greece. As proposal writers, we sometimes get lost in the weeds of data, logic models, detailed methods and other granular stuff. Preparing persuasive proposals can benefit from reviewing these classical principles.