When you’re looking for grantmakers to support your organization’s work, a Google search won’t do the job. Most private foundations don’t have websites and most don’t have staff.
Many nonprofits are born from the grave concern of someone who’s experienced a tragedy, suffered from a problem, or witnessed others’ suffering first-hand.
With a rock-star proposal writer on staff, why spend precious dollars priming the pump? The grant awards are rolling in and all is right with the world. But getting too comfortable with the successful status quo is risky.