The notebooks are stacked in store aisles. The backpacks are out. Somewhere, a child is already insisting that last year’s perfectly good lunchbox is no longer acceptable. It must be back-to-school season. Even for those of us who have not sharpened a pencil in years, this time of year can create a familiar urge to get organized, return to a routine, and perhaps purchase office supplies we do not technically need. It is also a good time for proposal teams to revisit a few fundamentals.

