Getting Major Gifts

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CLASSIC ARTICLE - For most organizations, the vast majority of contributions they receive will be small, but the majority of their income will come from a few big donations. That's why it's essential to have a clear understanding of how to get those big donations. Grassroots fundraising expert Kim Klein lays out the basic principles of securing major gifts and provides a step-by-step approach to the fine art of asking. She also answers some common questions about the care and feeding of major donors.