What does a funder mean by "design of the project"?

What does the funder mean by Design of the Project? This funder requests: A description of the organization and an indication of competence in the area of this proposal. An outline of the project, including: who it will benefit, design of the project, outcomes expected A brief (2 or 3 lines) overview of your budget, income sources and expenses for this project.
The design of the project may also be called methods, approach, or program plan. The funder wants to understand the activities your organization will implement in order to produce the expected outcomes -- and will also want to know why you chose the approach and why you expect it to work. Be as specific as possible. Include the number to be served, the hours and locations of services, the types of services or programs that will be offered, etc.